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Hex Code
Color name
RGB
HSL
CMYK
#A56ADD
Medium Purple
165, 106, 221
271, 63, 64
25, 52, 0, 13
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, revolutionizing how shopping is experienced across the region. With operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Lazada connects a diverse customer base through advanced technology, efficient logistics, and secure payment solutions. As the regional flagship of Alibaba Group, Lazada harnesses top-tier technology infrastructure, enabling swift adaptation to market demands.
The platform features LazMall, Southeast Asia's largest virtual mall, offering consumers access to over 32,000 brands with a promise of product authenticity and fast delivery. In addition, Lazada Marketplace allows retailers to reach millions of consumers while providing critical services like secure payments and customer support. Moreover, Lazada's cross-border initiative brings global products to local markets, showcasing brands from regions such as the U.S., Europe, and beyond. Committed to serving 300 million customers by 2030, Lazada is continually enhancing the shopping and entertainment experience for its users.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.