BeCoffee

BeCoffee is a family-founded French coffee company launched in 2022 by Alejandro and Geovanni, two relatives passionate about exceptional coffee. The brand offers high-end, luxury whole-bean coffee, selecting quality lots through teams in France and Latin America. Its founders’ connections to the region and the year-round presence of their teams help them work closely with coffee-growing partners and identify coffees they consider outstanding.

BeCoffee’s mission combines premium quality with fair trade and environmentally responsible production. The company emphasizes that coffee depends on the skill and effort of the people who cultivate and harvest it, and it aims to ensure producers receive fair compensation for their work. Its longer-term vision includes supporting partners with ideas for production and, potentially, investment.

The brand’s identity reflects coffee’s journey from plant to cup: its logo depicts stages of the coffee cycle, including leaves, flowers, cherries, roasted beans, and ground coffee. BeCoffee presents coffee as something to enjoy in everyday life, whether sharing time with friends or meeting for business, while grounding its business in transparency, teamwork, and respect for growers.