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Get the latest industry facts, stories and stats highlighting real ways producers' Beef Checkoff dollars are driving demand for beef locally and globally.
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Hex Code
Color name
RGB
HSL
CMYK
#EE3124
Pomegranate
238, 49, 36
4, 86, 54
0, 79, 85, 7
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#B20016
Bright Red
178, 0, 22
353, 100, 35
0, 100, 88, 30
The Beef Checkoff Program is a producer-funded marketing and research program aimed at increasing domestic and international demand for beef. Established as part of the 1985 Farm Bill, the Checkoff acts as a catalyst for change, stimulating beef sales and consumption through various initiatives. These include consumer advertising, research, public relations, and new-product development.
The program assesses $1 per head on the sale of live domestic and imported cattle, as well as a comparable assessment on imported beef and beef products. The funds collected are used to stimulate restaurants and grocery stores to sell more beef and encourage consumers to buy more beef. This is achieved through consumer advertising, marketing partnerships, public relations, education, research, and new-product development.
By keeping beef top-of-mind with consumers, the Beef Checkoff program increases profit opportunities for producers. It also engages with educators, dietitians, medical personnel, and influencers to ensure a wholesome, quality beef-eating experience consistently. The Cattlemen's Beef Board (CBB) and the USDA oversee the collection and spending of Checkoff funds.
The program does not own cattle, packing plants, or retail outlets, nor can it control prices or influence government policy or action. All programs are evaluated to ensure they meet their objectives and align with the Beef Industry's Long Range Plan. Learn more about the impactful work of the Beef Checkoff Program by visiting their website
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Heavy Industry and Engineering
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Beef checkoff administration
Beef demand promotion
Beef nutrition research
Beef producer education
Beef import assessments
How do I download the Beef Checkoff logo?
The Beef Checkoff logo comes in two versions: a logo and an icon. Download as SVG or transparent PNG.
What does Beef Checkoff's branding look like?
The Beef Checkoff identity pairs a compact “BEEF” wordmark with a red checkmark-and-cattle-head emblem, often set in a white badge against dark charcoal; its related The Drive mark uses a bold italic serif wordmark with the same red check motif. The system combines sturdy serif display headlines with plain sans-serif supporting text, a palette of beef red, charcoal, white and muted field greens, and documentary ranch and cattle imagery in information-rich editorial layouts.
What are Beef Checkoff's brand colors?
The Beef Checkoff color palette uses the hex codes #EE3124, #FFFFFF and #B20016.
The Beef Checkoff name, logos and brand assets are trademarks of Beef Checkoff and its affiliates. Brandfetch isn't affiliated with or endorsed by Beef Checkoff. Their use is subject to Beef Checkoff's brand guidelines.
