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BEE Rainbows is a retail brand offering coordinated accessories for people and their pets through an online store. Its collections include products for women, men, dogs and cats, with designs that allow customers to choose matching or complementary items. The range for people features scrunchies, neckerchiefs and beach bags.

Pet accessories include neckerchiefs, bow ties, collars, H-style and V-style harnesses, adjustable and double leashes, and car seat belts. Many items are offered in a variety of colors and, where applicable, sizes; product listings show options such as XS, S, M and L. The site provides product browsing and online purchasing, along with a size guide, information about shipping orders, customer support and a directory of sales representatives.

Visitors can also create an account, sign in, and contact the brand through its listed social and messaging channels. Product pages display prices in Iranian rials and may indicate when an item is out of stock