Clients upload a photo of their own space, and the platform creates a photorealistic renovation concept in under a minute. It is designed for businesses working in kitchens, bathrooms, whole-home renovations, facades, painting, gardens, pools, windows, sun protection, flooring, interiors, and early-stage architecture.

The platform supports sales across a company’s website and in-person consultations. Its online Showroom turns visitor interest into qualified requests, while Studio helps consultants discuss options with clients using their visualized space. Behind these tools, System lets businesses manage their product catalog and sales process. beform presents a selection of design directions so clients can make decisions more confidently, helping teams focus conversations and prepare for project discussions. The company also offers a demo using a customer’s photo, consultations, example scenarios, and a free 35-page Visual Sales Playbook with guidance, scripts, follow-up emails, and research findings.