Be Green AI is a UK-based consultancy helping organisations adopt artificial intelligence effectively, ethically and with a smaller environmental footprint. Founded by Marcus Knight, the company combines expertise in responsible AI, sustainability and organisational training to help teams build confidence, make informed decisions and avoid adopting technology simply for its own sake.

Its services include practical AI training and workshops covering chat tools, workplace use, automation, AI agents, ethical practices and sustainable approaches. Be Green AI also provides strategy and advisory support, including readiness reviews, adoption roadmaps, governance, risk guidance and ongoing expert advice. For organisations ready to put plans into action, it designs and implements AI agents and assistants, automated workflows, lightweight custom tools and integrated, lower-impact AI systems.

The company tailors its recommendations to each organisation’s goals, values and constraints, focusing on where AI can add genuine value. Its approach is designed to reduce overwhelm, strengthen long-term capability and support responsible, proportionate adoption.