Behesht Yar is an Iranian online brand operated by Arad Batab Pardis, which has provided funeral and memorial services since 2018. Its platform helps families arrange services related to burial and remembrance, particularly at Behesht Zahra Cemetery in Tehran, by bringing bookings and purchases together in one place. Customers can reserve chairs, tables, tents and shade canopies, and arrange a eulogist and sound equipment for graveside ceremonies.

The store also offers gravestones in several materials and designs, with installation available at Behesht Zahra, alongside condolence wreaths and bouquets, memorial banners, and refreshments such as halva, dates and guest packs. Additional services include funeral transport by ambulance, assistance with releasing a deceased person from Imam Khomeini Airport, death certificate issuance, cemetery reception and burial arrangements, and funeral halls with catering options. Behesht Yar also provides online funeral ceremony services and planning support, with a booking process that collects the event location, date and time before payment