BEHR is a paint and coatings brand serving homeowners and professional customers, including painting contractors, architects, specifiers, designers, and property and facility managers. Its range covers interior and exterior paints and coatings, primers, sealers, undercoaters, wood stains and finishes, floor coatings, decorative finishes, aerosols, and patch-and-repair products. BEHR also offers caulks and sealants, cleaners, removers, and applicators.

For professionals, BEHR provides product and color guidance, technical documentation, specification resources, and direct access to BEHR PRO representatives for product, color, and specification questions. Architects, spec writers, and designers can use resources such as Master Specifications, Division 9 finishing guides, sustainability certifications, and the BEHR BIM/Revit Library. Additional support includes education and training, product comparison tools, paint problem-solving resources, and calculators.

BEHR’s color services include ColorSmart, which lets users coordinate colors and preview them in real environments, alongside color forecasts, collections, and project inspiration. The brand also provides customizable co-branded marketing materials and professional services. Its site highlights BEHR’s recognition as the 2025 Master Painters Institute Green Performance Champion.