Haloo is a trademark technology company that uses proprietary deep AI to help legal and brand professionals conduct trademark research more efficiently. Built by AI scientists trained in trademark law, its tools are designed to deliver comprehensive, accurate results while supporting privacy, professionalism, and legal ethics. Haloo serves law firms, naming agencies, and enterprises with solutions tailored to their needs.

Law firms can use its search tools to serve more clients, while naming agencies can move from brainstorming to a shortlist faster and more affordably. Enterprises can conduct thorough brand diligence with quicker turnaround and greater cost control. The platform also supports trademark clearance and common law searching, helping practitioners assess potential conflicts and make informed decisions.

Haloo presents its technology as a way to save time, manage costs, and create new revenue opportunities, while reducing training time for teams. The company offers pricing information, product demonstrations, and educational resources for the trademark community, including articles on AI, intellectual property, search practices, and legal ethics