Bellazoo is an online pet shop and wholesaler serving individual customers, retailers, and breeders. Its range focuses on practical accessories and everyday essentials for dogs and cats, with products also available for fish. Dog owners can find leashes in materials and styles such as leather, neoprene, reflective, adjustable, and waterproof, alongside harnesses, collars, muzzles, beds, bowls, cooling mats, carriers, and food dispensers.

The dog selection also includes dry food, treats, grooming supplies, and toys ranging from plush and latex designs to dental ropes, balls, and treat-dispensing toys. For cats, Bellazoo offers toys, treats, carriers, litter trays, beds, bowls, collars, leashes, feeding accessories, and grooming and claw-care products. The catalogue features brands including Pet Nova, Happet, and Amanova, with many items offered in multiple sizes or variants.

Bellazoo highlights ongoing discounts for business customers, a points program that awards one point per 10 zł spent and allows points to be exchanged for rewards, and free delivery on orders from 99 zł