ベルマーク教育助成財団 is a brand dedicated to promoting the ベルマーク運動 (Bellmark Movement) and providing educational support. The ベルマーク運動 focuses on the collection and donation of special marks called 寄贈マーク (donation marks) that can be found in various products. Individuals and organizations are encouraged to participate in the movement, contributing towards educational assistance.

The foundation offers a range of products and services to support this cause, including the ベルマーク手帳 (Bellmark Handbook) for keeping track of donations, a variety of frequently updated information through the ベルマーク新聞 (Bellmark Newspaper), and a selection of ベルマーク商品 (Bellmark merchandise) available for purchase. Additionally, the foundation provides support to schools affected by disasters, remote schools, and special needs schools domestically and internationally. With a wide network of supporters and corporate sponsors, the ベルマーク教育助成財団 continues its mission to make a difference in education