Belora is an online beauty retailer offering cosmetics, hair and skincare products, fragrances, and accessories for at-home beauty routines. Its range includes false eyelashes and extension kits, with options bundled with adhesive, applicators, or tweezers, alongside hair extensions, ponytails, buns, and braiding pieces. Shoppers can also find makeup such as foundation and lipstick, nail products, skincare sets, and perfumes for women and men.

The store features curated product bundles combining items for lashes, hair styling, hydration, and skin care. Hair care is a prominent category, with Sadoer treatment capsules and vitamin products marketed for needs such as hydration, shine, repair, and frizz control. Belora highlights discounts across many products and offers delivery through Sameday, typically within one to three business days. The site states that delivery is free on orders of 200 RON or more and that returns are free within 60 days. It also reports more than 7,500 orders delivered across Romania, presenting convenience, promotional pricing, and a broad selection of beauty essentials as central parts of its shopping offer.