Unclaimed brand
Below the Fold is the only newsletter sending you stories you aren't hearing anywhere else.
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Hex Code
Color name
RGB
HSL
CMYK
#6D86F5
Cornflower Blue
109, 134, 245
229, 87, 69
56, 45, 0, 4
#CE805A
Japonica
206, 128, 90
20, 54, 58
0, 38, 56, 19
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Below the Fold is a unique newsletter brand that aims to provide readers with news stories that are often overlooked or hidden by other sources. In a world saturated with trending and breaking news updates, Below the Fold is committed to expanding your knowledge by delving into lesser-known stories that are equally important. The name Below the Fold originates from traditional newspaper publishing, where stories were published below the physical fold in the middle of the paper.
The brand upholds four core values that guide their content creation. They prioritize providing a controlled context by utilizing multiple reputable sources, ensuring complex subjects are easily understood. Additionally, they focus on news wellness, promoting a healthful reading experience through their writing, organization, and design.
They also encourage readers to take action and participate in the issues discussed, while maintaining sustainable growth rooted in people, planet, purpose, and profit. Below the Fold is able to provide a free newsletter by partnering with valued sponsors. They promise that newsletters will only have one sponsor and that all stories, including sponsored ones, are selected, written, and directed by their editorial team.
The brand is driven by a dedicated team, including Co-Founder & CEO, Anum Hussain, and Co-Founder & CTO, Vivian Diep. They bring diverse expertise in media, tech, and sustainable news systems to ensure high-quality content delivery. The brand also receives guidance from Advisor Joseph Burgess, who has extensive leadership experience from top media and technology companies, including Apple News and The New York Times.
Experience news in a whole new way with Below the Fold
Company type
Privately Held
Year founded
2018
Company size
2-10 employees
How do I download the Below the Fold logo?
The Below the Fold logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Below the Fold's brand colors?
The Below the Fold color palette uses the hex codes #6D86F5, #CE805A and #000000.
The Below the Fold name, logos and brand assets are trademarks of Below the Fold and its affiliates. Brandfetch isn't affiliated with or endorsed by Below the Fold. Their use is subject to Below the Fold's brand guidelines.