Benelic is a company that specializes in expressing the characters and worldviews featured in their works through various forms of creativity, store operations, and digital communication. Their mission is to create and spread new value inspired by the works they hold, ensuring that it reaches a wide range of customers. They use the term worldview to encompass all the elements that make up the characters and their worlds, such as the sky, the sea, the land, the forest, and living beings, which can be experienced through the five senses despite being two-dimensional.

This concept of worldview is expressed through their products, stores, menus, and various other services. In addition to store operations and merchandise, their group companies are involved in IP management, operating art museums and talent development services, and even running character-focused shopping malls in metaverses. Benelic aims to deliver the charm and worldview of their works to customers with a fresh and constant sense of surprise and excitement.

They promise to provide value to everyone, regardless of the form of their creations, whether it be through the creation of products and distribution, store operations and IP management, or digital communication