Beotanics is a pioneering brand that is passionate about rediscovering the value of plant-based ingredients. With a team dedicated to uncovering the exceptional potential of plants, Beotanics develops sustainable growing systems to ensure secure and viable production. They collaborate with clients to deliver the benefits of these plant-based ingredients to consumers in the best possible way.

Led by renowned innovator Pat Fitzgerald, the founder and CEO, Beotanics has won numerous international awards for their groundbreaking work in horticulture. Pat's extensive experience in the plant industry and his ability to develop and produce new plant varieties for global markets have solidified Beotanics' position as a leader in the field. With Noirin FitzGerald as the Director, Beotanics excels in financial management, HR, and corporate governance.

Noirin's 15-year tenure with the team, coupled with her previous administration officer role in government health services, ensures efficient operations within the company. Michael Cullen, the Managing Director, brings over 25 years of experience in the Irish FMCG and European Foodservice industries. Known for his expertise in market evaluation, product commercialisation, and successful joint business planning, Michael strengthens Beotanics' position in the market.

Beotanics offers a range of innovative and commercially viable crops, including their Purple Sweet Potato, Wasabi, and Yacon products. With a commitment to sustainability and superior quality, Beotanics aims to harness the power of nature for the benefit of consumers