Mostafa ElBermawy is an investor, growth advisor, speaker, and entrepreneur focused on helping startups and established brands grow through modern marketing strategies and artificial intelligence. His current interests include applying generative AI to marketing, media, and the creator economy. He has worked with or advised organizations including Microsoft, TikTok, Procter & Gamble, American Express, Johnson & Johnson, Citi, and Intuit.

ElBermawy runs Goodie AI, an AI search optimization platform that helps brands understand and improve their visibility in answer engines such as ChatGPT, Google Gemini, and Perplexity. He also leads NoGood, a New York City-based growth marketing agency serving technology startups and consumer brands. His work and commentary explore AI search, answer engine optimization, growth, social media, and brand communities.

Through articles, interviews, speaking engagements, and educational offerings, ElBermawy shares practical perspectives on emerging search experiences and digital growth. His talks have included appearances at SXSW, AI Summit, and TikTok’s U.S. headquarters, covering topics such as AI visibility, generative search, and community-led brands.