Beside is an AI operating system designed to help local businesses attract customers, respond to inquiries, manage bookings, and maintain customer relationships. Its tools bring essential business operations together in one system, supporting owners who want to spend less time on administration and more time delivering their services. Beside serves a range of industries, including beauty and aesthetics, real estate, home services, professional services, and automotive businesses.

Its products include a business phone line for calls and texts, an AI receptionist that answers calls, qualifies inquiries, and books appointments, and scheduling tools with shareable booking links and reminders. A CRM organizes customer information and interactions, while follow-up features help turn inquiries into booked work and encourage repeat visits. Beside also offers website creation and maintenance, Google Ads management, and reputation tools that request and respond to reviews. The platform can propose follow-ups, campaigns, and review replies as drafts for approval before they are sent.