Unclaimed brand
Our solution offers unrivalled value to sportsbook operators looking for a complete sports betting package with endless customization possibilities
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Hex Code
Color name
RGB
HSL
CMYK
#4432FF
Blue
68, 50, 255
245, 100, 60
73, 80, 0, 0
#ED647A
Froly
237, 100, 122
350, 79, 66
0, 58, 49, 7
#000025
Black Russian
0, 0, 37
240, 100, 7
100, 100, 0, 85
BETBY is a B2B sports betting technology brand operated by EARLYBIRD LTD, a Malta-registered software development company licensed and regulated by the Malta Gaming Authority. Focused on innovation, the company combines industry knowledge with configurable software to help sportsbook operators build and deliver betting experiences.
Its product portfolio includes a sportsbook platform, esports coverage, virtual sports featuring simulated events and tournaments based on real sports, and Betby.Games, where AI bots compete in sports simulators such as soccer, basketball, and tennis. BETBY also offers AI Labs, with betting solutions designed to support operator profitability and marketing, and SlotBets Games, which expands its offering into gaming and entertainment.
The company highlights customization, visual presentation, and round-the-clock content as key features of its products. It provides a demo for prospective clients and shares industry updates, product news, and sports betting insights through its blog. BETBY serves operators internationally and describes its products as valued by more than one million users worldwide.
Company type
Privately Held
Year founded
2018
Company size
51-200 employees
