Beth Ryan Events is a wedding planning and coordination business based in Greenville, South Carolina, founded by Cassaundra Massie, who serves as its lead coordinator. The brand helps couples create celebrations that feel personal, organized, and relaxed, with an emphasis on inclusivity, respect, calm expertise, and trusted partnership. Cassaundra provides attentive guidance and a steady point of contact, supporting couples as they prepare for their wedding and helping them feel present on the day.

The process begins with a conversation to understand each couple’s vision, style, and desired atmosphere. Once the partnership is confirmed, Beth Ryan Events develops a planning roadmap to guide the celebration. In the final 60 days before the wedding, the team takes the lead on vendor communication and final logistical details, coordinating the moving parts so the event can unfold smoothly. Its services include wedding management, coordination, vendor liaison, and day-of logistics. Client testimonials describe Cassaundra as supportive, professional, and reassuring, while the business reports experience with more than 333 vendors and service to over 7,170 guests.