Isaio＆betrs

BETRS is a Tokyo- and Osaka-based “relaxury” suit brand founded in 2018, creating clothing that combines comfort, function and elegance for people who work and live with purpose. The company emphasizes face-to-face service, tailoring its styling recommendations to each customer’s movement, outlook and lifestyle. Its signature CAMUS jacket is made with NOBLE AFRICA, a proprietary natural-fiber textile spun from sisal hemp sourced in Tanzania. Developed using a papermaking-inspired spinning technique, the fabric is designed to be breathable and lightweight, with moisture control and stretch; the jacket weighs about 350 grams.

BETRS offers personal fittings and styling by professional stylists, along with after-sales support that includes free returns and exchanges. Its business services include corporate uniform design, workwear and CEO personal branding, as well as visual branding materials such as catalogs, business cards, logos and brand books. The company also works with partners through wholesale agreements. From its Osaka base, BETRS is building international connections and has exhibited in Singapore, with further global expansion planned.