Betta Dream is an online aquarium retailer specializing in ornamental Betta splendens and freshwater shrimp. Its selection includes Caridina logemanni and Neocaridina davidi in a range of color varieties, along with Betta types such as Plakat, Halfmoon, Alien, and Crown Tail. For Bettas, the store offers a WYSIWYG service: customers choose a fish from its photograph and receive that specific fish.

The shop also stocks food and aquarium supplies for shrimp keeping. Products include foods for young shrimp, plant-based feeds, and feeding sticks, as well as substrates, remineralizing salts, biofilm products, and water tests. These items support aquarium setup and care, with choices intended to suit different species and water parameters.

Betta Dream emphasizes careful delivery of live animals. Shipments are dispatched Monday through Wednesday, with delivery stated as 24 to 48 hours after dispatch, professional packaging, and a DOA guarantee. Customers can browse products online, manage orders through an account, and sign up for a newsletter featuring updates, discounts, and promotions.