BettahLife is a revolutionary brand that aims to enhance and protect people's lives by promoting active lifestyles and achieving better wellbeing. As an aggregator and behavior change platform, BettahLife utilizes the power of incentives, data, and behavioral economics to motivate individuals to make positive changes in their lives. With a focus on integration with fitness applications, partnerships with financial service providers, forward-thinking employers, and affinity groups, BettahLife offers a shared-value pull distribution model of financial services for consumers and households in emerging economies.

BettahLife is not just about financial services, but also about creating a community. They are the convener of the BettahLife Walkathon, a regular event held in emerging market cities. The inaugural walkathon is set to take place in Lagos, Nigeria in Q2 2022.

Moreover, BettahLife is committed to promoting wellbeing practices in the workplace. They publish the BettahLife Wellbeing Report, a comprehensive workplace survey that rates wellness appropriateness and encourages positive health practices. This survey is done in partnership with reputable professional organizations.

Established in 2021, BettahLife Living Benefits Limited has set an ambitious goal to aggregate a digital ecosystem comprising 1 million emerging to middle consumer households in Nigeria by 2023. Visit their website at www. bettahlife.

com to learn more about their innovative approach to financial services and wellbeing