Better Analyst is an all-in-one analytics platform for individuals, small businesses, and growing teams. Formerly known as Formula Bot, it brings data preparation, analysis, dashboards, reporting, and automation together in one workspace, helping users work with data without needing a dedicated analytics team. The platform connects to spreadsheets, documents, apps, databases, data warehouses, and business intelligence tools, including Google Analytics, Google Search Console, Tableau, Power BI, Airtable, BigQuery, Snowflake, and PostgreSQL.

Users can clean, merge, reshape, and enrich data; ask questions to uncover insights; create charts and interactive dashboards; and turn findings into spreadsheets, reports, and presentations. AI features include dashboard and spreadsheet generation, text analysis, and SQL or formula assistance, while code transparency lets users inspect and export generated code. Data Flows support recurring transformations and automated delivery to connected destinations. Better Analyst also offers curated datasets, embeddable analytics, reusable AI agents, and tools for adding business context and consistent brand styling. The company emphasizes data privacy, encryption, isolated environments, and row-level access controls.