Better. Gaming Agency

It helps game developers, publishers and other clients reach players, media and influencers through tailored campaigns and communications. Its services include public relations, marketing and advertising planning, event promotion, social media and community management, video production, and business development, including helping projects find publishers. The agency creates content for platforms such as TikTok and supports communities on Discord, Reddit and Steam. Its work spans campaign strategy, press outreach, influencer engagement, trailers, online and in-person events, and post-launch communications.

Its portfolio features projects and clients including Bloober Team, 11 bit studios, Techland, CI Games, GOG.com and Riot Games. Campaign examples cover titles such as Cronos: The New Dawn, Frostpunk 2, Dying Light 2: Stay Human, Lords of the Fallen and VALORANT, as well as the revival of Alpha Protocol. The agency also supports studio communications and employer branding, and has worked on international outreach, including activities in Central Europe and China.