Better is a pioneering European advertising group formed from the merger of Goodeed and ViewPay, dedicated to creating a responsible and efficient advertising ecosystem. Targeting advertisers, media agencies, creative professionals, and publishers, Better aims to establish a fairer framework that supports quality media, fosters democracy, and finances charitable causes. Their mission focuses on increasing remuneration for quality content creators while reducing the frustration consumers experience with excessive advertising.

The brand offers a range of innovative advertising solutions, including premium video, impactful display ads, and engaging brand content. Better operates on a transparent model, ensuring that over 50% of revenues go directly to content publishers, minimizing the number of intermediaries in the advertising chain. By promoting fewer but more effective ad impressions, Better enables brands to achieve meaningful engagement while adhering to ethical standards. Their commitment to social responsibility is evident as they transform every ad into a donation, helping to support worthwhile causes. With Better, advertisers can expect measurable impact and a positive user experience.