BetterPoints Ltd

BetterPoints Ltd is a UK behaviour change company that has helped organisations encourage healthier, more sustainable choices since 2010. It combines technology, data and behavioural science to motivate and measure changes in transport and mobility, health and wellbeing, and climate-related behaviour.

Its purpose-built platform and app enable organisations to run programmes that encourage, reward and track participation at scale. BetterPoints works with local authorities, public health services, the NHS, businesses, universities and other public bodies. Its solutions support active and sustainable travel, including walking, cycling and public transport; help reduce congestion and transport emissions; and keep people engaged with social prescribing. Programmes for employers and higher education institutions can encourage staff and students to travel more sustainably.

BetterPoints says its programmes draw on more than 40 behaviour change techniques, alongside communications support to help recruit participants. The company reports outcomes including journeys made on foot, by bicycle and by public transport, as well as carbon emissions avoided.