BetterPoints Ltd

BetterPoints Ltd is a UK behaviour-change technology company that helps organisations encourage and sustain healthier, more sustainable choices. Since 2010, it has combined behavioural science, data, technology and communications to motivate and measure change in transport and mobility, health and wellbeing, and climate action.

Its purpose-built platform and app support programmes that reward participants for activities such as walking, cycling and using public transport. BetterPoints works with local authorities, public health organisations, the NHS, universities and businesses. Its solutions include active-travel and highways programmes, social prescribing, staff and student travel initiatives, and support for organisations seeking to reduce transport emissions and contribute to Net Zero goals.

The company’s programmes draw on more than 40 behaviour-change techniques, with tools to track engagement and outcomes. BetterPoints also helps recruit participants and provides communications support, alongside programme design and expertise. Its reported impact includes millions of journeys made by active and public transport and substantial carbon emissions avoided.