Bettina Cosmetics, founded in October 1963 by the Mercado family from Mayagüez, has established itself as a leading brand in the cosmetics market. With a dedication to accentuating the beauty of Puerto Rican women, Bettina offers high-quality products and exceptional customer service. Starting as a distributor of cosmetics, the company quickly gained recognition for its line of Italian nail polishes, Woltz, which stood out for its excellent quality, extensive range of colors, and affordable prices.

Over the years, Bettina has expanded its product range to include a wide selection of makeup options. From their best-selling Dual Foundation Powder, Liquid Foundation, and Foundation Stick, to Intact Color Lipsticks, intense, long-lasting eye shadows, blushes, and waterproof eyeliners, Bettina Cosmetics provides options for every makeup enthusiast. Led by Bettina Mercado, the president of Bettina Cosmetics since 2008, the brand has continuously sourced the best elements from around the world to elevate its product offerings.

With over 50 years of experience, Bettina Cosmetics has earned its place in the market not only for its high quality but also for its distinct colors that go beyond fleeting trends. Whether you're looking for the latest seasonal shades or year-round essentials, Bettina Cosmetics has got you covered. Check out their full range of cosmetics and nail enamels to enhance your beauty routine