Betty Smith is a renowned Japanese brand, established in 1962 in Kojima, the birthplace of domestic jeans. As the first manufacturer of women’s jeans in Japan, Betty Smith has become synonymous with high-quality denim that embodies innovation and tradition. The brand offers a diverse range of products, including its signature Heritage Series, which has been a best-seller for over 15 years, and the Denim Works collection, known for its exceptional handmade jeans tailored from an extensive variety of patterns.

Betty Smith also features a selection for all age groups, including men’s, women’s, unisex, kids, and even dog apparel. Unique collaborations like the Eco Betty collection focus on sustainability by reviving vintage denim. In addition to clothing, the brand provides denim accessories and exclusive gift experiences such as jean-making workshops. Catering to various styles, the brand’s product lineup includes T-shirts, shorts, and various fashion items that highlight both function and flair, making it a staple in modern wardrobes.