IBS & Be+Well Beauty and Wellness Shows

Be+Well is a professional beauty and wellness event brand that brings the International Beauty Show and International Esthetic, Cosmetic & Spa Conference together under one name. Its New York show takes place March 7–9, 2027, at the Javits Convention Center, serving beauty, hair, esthetics, spa, and wellness professionals. The event builds on 108 years of history, combining a trade-show floor with professional education and industry experiences.

Attendees can explore products, tools, equipment, and services from more than 450 exhibitors across specialized areas for hair and salons, spa and wellness, nails, cosmetics, brows and lashes, business services, technology, and retail. The program includes more than 180 classes, with paid conference sessions and free education covering skincare science, hair techniques, makeup and nails, marketing, business growth, leadership, and holistic wellness. Speakers and educators share techniques and industry insights, while demonstrations, show specials, new-product previews, and curated expo experiences help visitors discover brands and connect with industry professionals. Be+Well also offers ticket options, student programming, and opportunities for companies to exhibit or sponsor.