Beyaz Eşya Merkezi is a prominent shopping center in Turkey, specializing in home appliances and consumer electronics since 1991. With a strong reputation built over decades, the brand serves as a key supplier to many major companies and online platforms while also catering to retail customers through its physical showroom located in İstoç.

Beyaz Eşya Merkezi offers a vast selection of products across various categories, including white goods such as dishwashers, refrigerators, washing machines, and dryers, as well as kitchen appliances like ovens, microwave ovens, and coffee machines. Additionally, the brand features a comprehensive range of electronics, including televisions, computers, and sound systems, alongside personal care items and outdoor sports equipment. With a commitment to customer satisfaction, Beyaz Eşya Merkezi not only provides access to quality brands like Uğur but also keeps customers informed about special promotions and campaigns, enhancing the shopping experience further. For inquiries, the company maintains an active support team, ensuring reliable service for all customers.