Beyond Insights is a boutique insights agency that specializes in market research in Africa. With a focus on consumer insights, strategy, and market research, we partner with clients to provide valuable information that informs their business strategies. Our team, which includes industry experts Andrew Johnson and Catherine Read-Fletcher, has over 20 years of experience in various research methodologies.

Based in Durban, South Africa, we work extensively throughout sub-Saharan Africa and consult for clients on almost every continent. We are deeply passionate about the African continent and its unique beliefs and attitudes. Our services include concept, product, and sensory testing, segmentation and U&A, and consulting, analysis, and ad-hoc research. We also specialize in studying emerging market consumers and traders.

What sets us apart is our consultative approach, driven by strong partnerships with our clients. We are analytical yet creative in finding strategic solutions. Additionally, we ensure experienced team members are involved in every step of the research process. Join our list of satisfied clients and let us uncover the real stories that drive success.