Be You Baby is an online children’s shop created by a group of working parents who value quality, purposeful products that encourage children to be themselves. The team brings together Andrew and Megan Papas, their son Bastian, Nik Webb-Shephard, Nikki Prendergast and their son Carter. The store curates items for babies and children across play, clothing, bedding, décor, eating, hair and skincare, and gifting.

Its range includes creative and sensory play products, such as play dough, bath-time colours and musical toys, alongside practical items including feeding sets, merino socks and crawler knee protectors. Shoppers can also find soft toys and dolls, children’s bedding and décor, and personal-care products such as natural sunscreen. Featured brands include Animambo, Honeysticks, Lamington, Snuggle Hunny Kids, Frankie Apothecary and Alimrose.

Be You Baby presents family favourites and customer reviews to help shoppers discover products for everyday use and special gifts. Customers can shop by category or collection, review shipping and refund information, and sign up for updates on new arrivals and promotions.