BE Free Ride Bikes, LLC, also known as BFRB Cycling, is a cyclist-owned cycling lifestyle brand based in Fort Worth, Texas. The company focuses on high-performance cycling apparel, combining custom design, practical performance, and value for individual riders, teams, and organizations. Its full-custom service guides customers through choices such as fabrics, logos, and zippers to create kits suited to their needs and riding conditions. BFRB highlights reasonable minimum order quantities and offers simplified team shops to make group ordering easier.

The brand’s retail collection includes cycling jerseys, bib shorts, hats, socks, gloves, and thermal apparel, with artist-series designs and themed collections such as Velo Cafe, DFW Series, Fuel City, and Live Fast Die Last. Its online shop features individual items, limited-edition releases, and pre-order collections. BFRB also presents custom projects and galleries, and provides sizing charts, FAQs, and custom-order inquiries to support customers through the buying process. Owned and operated by passionate cyclists, BE Free Ride Bikes aims to deliver distinctive apparel and a personalized custom-kit experience.