Bhakti Today is an online devotional and spiritual goods store based in Vrindavan, India. The brand presents its products as original and authentic, with a focus on items for Krishna bhakti and daily devotional practice. Its range includes tulsi japa malas, kanthi necklaces and bracelets, tulsi earrings, and jewelry combining tulsi with pearls or silver. Customers can also find japa bags, bead counters, and other chanting essentials, alongside puja items and spiritual gifts.

The catalog features devotional designs associated with figures and traditions such as Radha, Krishna, Jagannath, and Narsimha. Gift and everyday accessory options include wooden magnets, keyrings, and display items, as well as products for children and budget-conscious shoppers. Japa bags are offered in cotton and khadi styles, with printed and hand-painted designs. Bhakti Today sells through its online store, where shoppers can browse categories, select product options, and view current offers. The website advertises free shipping and a surprise gift on purchases above ₹490.