BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its platform provides technical infrastructure that supports the delivery of playable ads, interactive ads, and engagement landing pages. These formats are created and managed by independent partners; BPGame states that it does not create or control the material published on individual pages, nor does it verify, moderate, or endorse each item.

The network monitors activity to enforce its platform rules and terms of service, and accepts reports of harmful, abusive, or suspicious activity through its trust and safety contact. Privacy-related requests can also be submitted directly to the company. BPGame domains are intended for technical hosting and support, not for commercial transactions: visitors should not be asked to pay or provide financial information.

The service also provides an option to opt out of personalised content and tracking on a device, with the preference stored locally in the browser. For further information, BPGame directs visitors to bpgame. org