Bidhaa
@bidhaa.co.ke
We are a mission-driven company working to bring clean and modern energy solutions – especially electric cooking – to underserved households in East Africa. Our work directly supports climate goals and gender equity by helping rural families, particularly women, transition away from polluting fuels like charcoal and firewood. We’re a small but ambitious team of around 80 people, based mainly in Kenya and Uganda, with a growing number of remote roles across the region and internationally. We value autonomy and trust – staff have ownership over their work but are supported by clear structures, transparent communication, and regular feedback. Collaboration is central to how we operate, and we rely on strong internal systems to keep things moving even across distances. Bidhaa Sasa is a great fit for people who are proactive, mission-aligned, and comfortable with both independence and accountability. We’re practical, grounded, and committed to finding scalable solutions that deliver real meaningful impact for rural areas in East Africa.
Bidhaa's Company Logos
Bidhaa's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#094CBE
Cobalt
9, 76, 190
218, 91, 39
95, 60, 0, 25
#848DD0
Chetwode Blue
132, 141, 208
233, 45, 67
37, 32, 0, 18
#084BBE
Cobalt
8, 75, 190
218, 92, 39
96, 61, 0, 25
About Bidhaa
Bidhaa Sasa is a brand dedicated to serving rural families in East Africa. With a mission to improve the quality of life for these families, Bidhaa Sasa delivers quality household goods on monthly payment plans, making modern products accessible and affordable. Their name, which means Products now! in Swahili, reflects their commitment to delivering timely solutions to rural communities.
Bidhaa Sasa understands the unique challenges faced by rural women and has built their business around meeting their current circumstances, needs, and aspirations. With a direct selling model created by women for women, Bidhaa Sasa offers life-improving products and consumer financing, making all products payable in affordable installments through convenient mobile money payments. This approach overcomes limited mobility, reduced awareness, and a lack of trust in new technologies.
In fact, more than 80% of their 120,000+ clients have been recruited by existing clients, making acquiring new clients more cost-effective and women-friendly. With a focus on impact, Bidhaa Sasa specializes in sub-$100 products that have the potential to greatly improve women's lives. Their range of products includes cooking, lighting, and agricultural solutions, all based on their clients' feedback.
Behind the scenes, Bidhaa Sasa is powered by a diverse and talented team of 140+ individuals from different countries and cultures. Living and working in Kenya's rural areas, they are committed to recruiting and nurturing local talent. Join Bidhaa Sasa in their mission to empower rural families and improve social life in East Africa
Brand industry
E-commerce and Shopping
Company type
Privately Held
Year founded
2014
Company size
51-200 employees
