Big & Fit is a sports nutrition retailer based in Al Barsha 2, Dubai, serving customers across the UAE through its online store and branches. The brand offers a broad range of supplements and fitness products from labels including Big and Fit, Scitec Nutrition, Hype, and Big Man. Its selection includes whey, casein, isolate, plant-based and other protein products; amino acids such as BCAAs and EAAs; creatine; pre-, during- and post-workout formulas; and muscle and weight gainers.

Customers can also shop for weight-control products, vitamins and minerals, general health and endurance supplements, and functional foods such as protein snacks, drinks, soups, pasta, sauces and healthy creams. Sportswear, accessories, gym equipment and joint-support products round out the range. Big & Fit organizes products around goals including muscle building, lean muscle, strength, weight gain, weight loss, health and wellness, and energy.

The company provides nutrition consultations, with advisors and personal trainers available to help with product selection, supplement stacks, goal planning and timing