Cruise Planners is a travel-advisory brand offering personalized help with cruise and vacation planning. Its travel advisors help clients compare options, choose trips, and find value, drawing on the company’s position as a major seller of cruises and tours. The website provides search tools for sailings, hotels, and escorted tours, with filters for destinations, travel dates, trip length, cruise lines, ships, and suppliers. Travelers can explore ocean, river, and expedition cruises, as well as guided tours and land vacations.

Beyond trip booking, Cruise Planners offers services and resources for a range of travel needs, including all-inclusive resorts, family and Disney vacations, luxury villa rentals, weddings and honeymoons, group travel, and hosted sailings. Additional offerings include excursions and activities, travel insurance, private cars and guides, premium air concierge services, and travel tools such as a mobile app and currency exchange information. The brand also shares travel inspiration, brochures, magazines, and special offers, including exclusive pricing and amenities on select trips.