Hoyu Cosmetics Nederland B. V. As an ambassador of the joys of hair coloring, Hoyu's slogan COLOUR YOUR HEART expresses their desire to add dimension to people's lives through an extensive line of innovative hair color and hair care products.

With a strong business background and a passion for coloring and caring for hair, Hoyu celebrated its 100th anniversary in 2005. They continuously introduce products that are heralded as unprecedented in the industry. In addition to providing high-quality products, they strive to lead the way by setting high standards for themselves and utilizing cutting-edge technology to develop more user-friendly products.

Hoyu's mission is to create new frontiers of business while strengthening relationships with consumers, customers, wholesalers, and more. They have newly defined their corporate brand hoyu and are determined to give people all over the world a better understanding of their business. With their dedication as a leading manufacturer of advanced color and hair care products, Hoyu is committed to answering consumer loyalty.

Their philosophy is to contribute to society by developing products that make people feel young, beautiful, and healthy. Hoyu has established complete production systems and strict quality control practices to ensure they deliver products that satisfy even the most demanding consumer demands. They have a dedicated research and development department that covers various topics such as hair-dyeing mechanisms, color science, manufacturing technologies, safety improvement, and product testing.

Throughout their history, Hoyu has demonstrated stable growth, sound management skills, and high technological expertise. They have continuously adapted to meet the evolving needs of their customers and will continue to do so in order to contribute to the realization of truly affluent living