Big Tree Beverages, founded in 2016, has rapidly ascended to become Zambia's largest soft beverage company, embodying a commitment to innovation with its mantra of “Drink Different. ” The brand caters not just to Zambian consumers but reaches across Southern Africa, offering a diverse range of products from urban hubs to remote villages. Big Tree excels in various categories, including energy drinks, where it leads the market with both premium and budget options, carbonated soft drinks, thriving core brands, and fruit-based drinks, showcasing its dominance in Zambia and expanding into emerging markets.

The company is also a pioneer in providing high-quality bottled water and has recently introduced wellness drinks to meet the growing demand for health-oriented beverages. With a robust mission of creating unique drinking experiences and fostering smiles among everyday people, Big Tree Beverages is dedicated to continuous innovation and long-term growth, reinforcing its well-established brand equity and trust among consumers