Bi-Joy is an online retailer of stationery, school supplies, accessories, home décor, gifts, and plush toys. Its catalogue brings together practical everyday items and character-themed products, including merchandise inspired by Disney, Marvel and DC, Hello Kitty, and other popular franchises such as Frozen, Mickey & Minnie, Cars, Minions, Star Wars, and Paw Patrol. For the home, Bi-Joy offers picture frames, corkboards, magnetic and whiteboards, message boards, planners, decorative accessories, mugs, bottles, lunch bags, and clocks.

School and stationery products include backpacks, pencil cases, notebooks, writing supplies, and sticky notes. The accessories range features toiletry bags, coin purses, travel bags, backpacks, key rings, and umbrellas. Customers can also browse gifts and plush toys, with items such as character bags, themed pencil cases, and soft toys.

The website highlights new products, décor, and promotions through its newsletter and provides customer contact details and support information. With a broad selection spanning home, school, travel, and gifting, Bi-Joy offers products for fans of familiar characters as well as shoppers seeking useful everyday essentials