Bij Pien

Bij Pien is a Haarlem-based food and wellbeing brand founded by Pien de Jong, a nutrition and cooking coach who helps people make healthy eating enjoyable and practical. Its guiding idea is that wholesome food can be pure, free from unnecessary additives, and something to enjoy with a smile. At its cooking studio, Bij Pien offers nutrition and cooking lessons, including themed classes focused on vegetables, breakfast, lunch, dinner, and protein.

Customers can also explore the Bij Pien Kookclub and receive nutrition coaching to build confidence and enjoyment in the kitchen. The brand’s shop and online store offer selected healthy treats, cooking-related products, gift vouchers, and recipe collections, including salad and Greek recipe bundles. Bij Pien also shares recipes and everyday food tips, including through social media, to support women seeking a healthier lifestyle.

Additional services include catering for private occasions and meeting facilities. Based at Turfmarkt 6-8 in Haarlem, Bij Pien brings together food education, shopping, and hospitality around a welcoming approach to healthier living