Bike Attack® is a premier bicycle and electric bike brand located in Playa Vista, Silicon Beach. With a bright and modern bike shop in the Los Angeles area, Bike Attack offers a vast variety of bicycles, cycling apparel, electric bikes, and electric scooters. As an independent bicycle retailer, Bike Attack is not bound to one brand or price, giving customers the freedom to choose between over 40 top-notch brands, including Bianchi, Cannondale, Felt, GT, Jamis, Scott, Shimano, and more.

What sets Bike Attack apart is their commitment to excellence in customer service, pro repair, and bicycle and component sales. They specialize in catering to a diverse range of cycling enthusiasts, from beginners to bike enthusiasts, specializing in urban cycling, mountain bikes, road bikes, track bikes, hybrid bikes, commuters, electric bikes, kids bikes, and a wide variety of beach cruisers. Recognized as an award-winning bike shop and electric bike store, Bike Attack has received accolades such as America's Best Bike Shop and Retailer Excellence.

They have been serving the cycling community since 1994 and have two popular online stores in addition to their physical locations in Santa Monica and Playa Vista. Bike Attack is not just a brand, but a meeting point for passionate cyclists. Whether you're an urban bike messenger, an electric bike enthusiast, or a road bike racer, Bike Attack welcomes you to join their community, always ready to support and inspire your cycling journey