The Bicycle Association (BA) serves as the authoritative trade body for the UK cycle industry, committed to fostering growth and innovation within the cycling sector. With a mission grounded in advocacy and representation, the BA represents member interests at the highest political levels, ensuring the voice of the cycling community is heard. The Association offers a comprehensive range of services, including the Market Data Service, which provides critical insights into retail sales of bikes, parts, and accessories. Additionally, the BA champions diversity and inclusion through its Diversity Pledge, aiming to enhance equity across the industry.

Members benefit from exclusive access to industry knowledge, technical guidance, and initiatives focused on sustainability and security, including standards for cycle parking and theft prevention. The BA actively engages with members and stakeholders to address pressing issues, such as e-bike safety and market stability. By joining the Bicycle Association, cycling businesses gain invaluable support and expertise to thrive in a rapidly evolving marketplace.