Bike Lounge Online is a premier cycling brand founded by elite cyclist Giorgio Andretta in the 1970s. Initially established as Gita Sporting Goods, it became the first North American distributor for esteemed brands like Grandis, De Rosa, and Pinarello. With a commitment to quality and innovation, Bike Lounge Online has since evolved into an authority in cycling apparel, proudly showcasing its own brand, Giordana.

Giordana combines Old World craftsmanship with modern technologies, producing premium cycling gear that includes jerseys, bibs, jackets, tights, and accessories tailored for both men and women. The brand is dedicated to sustainability, operating a purpose-built facility in Italy that adheres to strict environmental standards. Customers can enjoy free delivery on orders over £100, alongside top-notch customer service.

With a broad selection of performance eyewear, helmets, and other cycling essentials, Bike Lounge Online empowers riders to reach new heights while embracing a rich heritage in cycling. Explore their collections and experience a commitment to excellence in every ride