Founded in 2017, Bikes and Beer is a Portuguese cycling brand built around innovation, an independent spirit, transparency, and a commitment to customers’ interests. It grew from a start-up into a reference point for people seeking leading bicycle brands and quality cycling products. As the market evolved, the business chose to join its concept with the new Bike Zone Lisboa store in Lumiar, combining its experience with a larger operation and aiming to strengthen service quality and responsiveness.

The shop now continues as Bike Zone Lisboa, where customers can find the familiar welcoming service, bicycle assistance, and cycling goods. Bikes and Beer remains part of the community through its rides, events, and cycling lifestyle. The new location is at Calçada de Carriche 38, in Lisbon.

This transition brings together retail and bicycle support under Bike Zone while preserving the Bikes and Beer identity in the activities and culture that connect cyclists beyond the shop