Unclaimed brand
Shop BikesDirect for unbeatable bike deals—up to 60% off road, gravel, mountain, hybrid, cruiser, electric, and kids bikes. Free shipping to 48 states.
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Hex Code
Color name
RGB
HSL
CMYK
#C20000
Guardsman Red
194, 0, 0
0, 100, 38
0, 100, 100, 24
#2D82F8
Dodger Blue
45, 130, 248
215, 94, 57
82, 48, 0, 3
#01852C
Fun Green
1, 133, 44
140, 99, 26
99, 0, 67, 48
BikesDirect is an online bicycle retailer offering a broad selection of bikes at advertised discounts of up to 60%. The company says it has served customers since 1997, earned an A+ rating from the Better Business Bureau, and welcomed more than a million customers. Its range includes road, gravel, mountain, hybrid, cruiser, electric, and kids’ bikes, with options for shoppers seeking different styles and riding needs.
BikesDirect promotes free shipping to the 48 contiguous states, with additional costs or restrictions applying to some destinations and shipping arrangements. Electric bikes cannot be shipped to Alaska, Puerto Rico, Hawaii, or APO addresses, and customers are directed to contact the retailer about PO boxes and other delivery questions. The site also provides assembly instructions and videos, noting that most bikes arrive up to 90% assembled. Customers who are not comfortable completing assembly are advised to use a local bike shop for final assembly and safety checks. Support is available through live chat or email, and the site features customer reviews and feedback.
Brand industry
E-commerce and Shopping
Company type
Suggest company type
Year founded
Suggest founded year
Company size
11-50 employees
Direct-to-consumer bicycle retail
Motobecane road and gravel bikes
Gravity hybrid and mountain bikes
Electric fat-tire bicycles
Online bicycle sales in the United States
How do I download the BikesDirect logo?
The BikesDirect logo comes in two versions: a white logo and an icon. Download as transparent PNG.
What does BikesDirect's branding look like?
The BikesDirect wordmark pairs a small, colorful bicycle illustration with a bold black “BIKES” above lighter “DIRECT,” making the bike graphic its distinctive logo device. The overall look is utilitarian and commerce-led: compact, heavy sans-serif headings and dense product layouts sit on white backgrounds with pale blue bands, black text, and bright red price highlights; product photography centers on isolated bicycles against clean white space.
What are BikesDirect's brand colors?
The BikesDirect color palette uses the hex codes #C20000, #2D82F8 and #01852C.
The BikesDirect name, logos and brand assets are trademarks of BikesDirect and its affiliates. Brandfetch isn't affiliated with or endorsed by BikesDirect. Their use is subject to BikesDirect's brand guidelines.
