Bill Kiene

Bill Kiene is a seasoned expert in the sporting goods industry, boasting over 50 years of experience, with a particular focus on fly fishing. Founded in 1984, Kiene's Fly Shop has become a beloved destination for fishing enthusiasts in Sacramento and beyond. Bill's passion for fishing began in his youth, influenced by family traditions and local outdoor adventures, and it has only grown through his professional journey.

The shop not only offers an extensive range of fly fishing gear but also provides insights and expertise to help customers improve their skills. Bill and his wife, Marilyn, share a deep love for fly fishing, often leading excursions to exotic destinations like Christmas Island and British Columbia. Their commitment to fostering a community of anglers is evident through the Kiene’s Fly Shop experience, where customers can find quality equipment, expert advice, and the joy of fishing in companionship.

Emphasizing family values and outdoor exploration, Kiene's Fly Shop aims to inspire the next generation of fishing enthusiasts