Fundação Biodiversitas, based in Belo Horizonte, MG, is a renowned brand committed to the conservation and research of biodiversity. They offer a wide range of products and services aimed at protecting endangered species and their habitats. Their research and conservation programs include initiatives such as the Permanent Conservation Program for the Northern Muriqui and the Blue Lear's Macaw, as well as the Protection and Management of the Serra do Espinhaço Herpetofauna.

The brand also focuses on the establishment and expansion of protected areas, such as the Mata do Passarinho Reserve and the Discovery and Pau Brasil National Parks. They actively participate in environmental planning, with projects like the Sossego-Caratinga Ecological Corridor. Fundação Biodiversitas is dedicated to environmental education, implementing projects like the Arara Suitcase and Terra da Gente.

They also publish important resources, such as the Red Lists of Threatened Species in Minas Gerais. Through their reserves and birdwatching activities, they actively engage the public in nature conservation. Supporters can contribute to their mission by adopting a threatened species.

With over 3,000 hectares protected in the Atlantic Forest and Caatinga biomes, Fundação Biodiversitas plays a crucial role in safeguarding our natural heritage and ensuring the well-being of future generations